Billboard for Rite Aid® (2005)
Ad Agency: MARC USA

Rite Aid^®  launched their “Sunny Rays and Lazy Days” in-store promotion for their summer line of products for fun in the sun.  When blown up to 8 feet wide, the colorful palette and dimensional textures bring a whole new depth to these in-store billboards, which hang from the ceiling in Rite Aid  stores throughout the country.